[ Intro paragraph — name your single biggest benefit in your own words, say why the usual options in your category leave the buyer wanting, and tease the offer waiting further down the page. 2-3 sentences, ~40-55 words. ]
| [ BR ] | [ ALTERNATIVE 1 ] | [ ALTERNATIVE 2 ] | |
|---|---|---|---|
| 🔎 [ POINT 1 ] | [ YOUR ADVANTAGE ] | [ THEIR GAP ] | [ THEIR GAP ] |
| 📍 [ POINT 2 ] | [ YOUR ADVANTAGE ] | [ THEIR GAP ] | [ THEIR GAP ] |
| 🛡️ [ POINT 3 ] | [ YOUR ADVANTAGE ] | [ THEIR GAP ] | [ THEIR GAP ] |
| 💰 [ POINT 4 ] |
[ Body — explain how the product delivers that benefit, and what the usual alternatives fail to cover. Your own words. ~40-55 words. ]
[ Body — widen the audience: the range of conditions, situations or user types this suits, so the reader sees themselves in it. ~35-50 words. ]
[ Tagline — one line of social proof ]
[ Body — name the drawback buyers accept from the usual alternative, then how your product removes it and what that changes day to day. Your own words. ~50-65 words. ]
👉 [ Inline CTA — benefit-led link ][ Body — the key ingredients, materials or components, and why that build beats what's standard in your category. ~40-55 words. ]
👉[ CTA — ingredient angle ][ Body — borrow credibility from outside your brand: track record, research, certification, or the professionals who already rely on this. ~40-55 words. ]
👉[ CTA — credibility angle ][ Body — compare your price to what the buyer spends now on the alternative, then your guarantee so trying it costs nothing. Your own figures. ~45-60 words. ]
👉[ CTA — savings angle ][ Body — walk through how simple it is to use, no special skill or equipment needed. ~30-45 words. ]
👉[ CTA — ease of use ][ Body — the products this makes redundant, the downside of each, and why consolidating into one is better. Your own words. ~55-75 words. ]
👉[ CTA — replacement angle ][ Body — the bonus: what they get, the choice between the two options, and why it makes the bundle worth more than the price. ~50-65 words. ]
👉[ CTA — the bonus offer ][ Opening sentence — set up the social proof context, ~15-20 words ] [ Bolded sentence — the specific stat or milestone, ~15-20 words ] [ Closing sentence — reinforce trust, invite action, ~15-20 words ]
👉 [ CTA — join the group described ]
[ Subtext — frame the offer as rare and earned, not a standing discount. ~15-20 words ]
[ Scarcity line — a real limit: stock, deadline or allocation. Only claim what's true. ~10-14 words ]
[ BUTTON — restate the full offer in caps ][ Subheading — who these reviewers are ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]
[ Review text — a real review from your own customers. Never copy another brand's. 1-3 sentences, ~15-45 words. ]